J. Scott Armstrong

J. Scott Armstrong

Wharton Professor of Marketing

J. Scott Armstrong (Ph.D., MIT, 1968), Professor of Marketing at the Wharton School,
University of Pennsylvania, is a founder of the Journal of Forecasting, International
Journal of Forecasting, and International Symposium on Forecasting. He is the creator of
forecastingprinciples.com and editor of Principles of Forecasting (Kluwer 2001), an
evidence-based summary of knowledge on forecasting. In 1996, he was selected as one of
the first six “Honorary Fellows” by the International Institute of Forecasters. In 2004 and 2008, his PollyVote.com team showed how scientific forecasting principles can produce highly accurate forecasts of the US election. He is currently involved in the application of scientific forecasting methods to climate change. He was named by the Society of Marketing Advances as “Distinguished Marketing Scholar of 2000.” One of Wharton’s most prolific scholars, he is the most highly cited professor in the Marketing Department at Wharton. His book, Persuasive Advertising, was published by Palgrave Macmillan in 2010.

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