Bob Natiello

Bob Natiello WG56

Author, Retired Advertising Executive
A member of the Wharton Graduate Emeritus Society’s Steering Committee, Bob Natiello spends his Arizona retirement writing award-winning fiction and nonfiction while raising money for charitable causes. While president of Sedona Jazz on the Rocks, the Southwest’s oldest and largest jazz fest, he helped provide jazz educational scholarships for hundreds of young Arizonans. Of the 22 short stories and memoirs in his new collection, 10 are award winners. Five were nominated for the national Pushcart Prize. Titled The Almost Perfect Crime, the collection features "Dog Fight," first-prize winner in Manhattan Media’s most recent fiction contest. DF appeared in New York Press and West Side Spirit. Another first-prize winner, "J.D. Salinger’s Tobacco Dependency," appeared in The Storyteller. Six have appeared in Arizona Literary Magazine. He's now working on his second collection. Bob's song lyrics have been recorded on a gold album and a gold single and heard nationally on TV and radio commercials. His economic essays have been published in REALTOR Magazine. In 2008, 2009 and 2011, the Sirenland Writers Conference selected him to attend its annual meetings in Positano, Italy. During his career as a BBDO vice president, Bob headed the agency marketing team that won an EFFIE for effective marketing of GE appliances. He originated and produced the first weekly real estate television series—"Home Buying Made Easy"—on a major NYC television channel. He also originated and produced New York’s first mutual fund weekly radio series—"All About Mutual Funds."
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