Executive Director, Wharton Customer Analytics Initiative; Lecturer, Marketing Department
Elea McDonnell Feit has spent most of her career bridging the gap between academics and practice. She worked for more than seven years as a research scientist at General Motors before entering the doctoral program in marketing at the University of Michigan Ross School of Business. After completing her Ph.D., she became vice president and methodologist at The Modellers, where she led efforts to develop and commercialize new analytics methods and coordinated the company’s Academic Advisory Board. Now as executive director of the Wharton Customer Analytics Initiative (WCAI), she leads academic-industry research programs ensuring that WCAI-sponsored research projects have both rigor and relevance. Dr. Feit’s own research focuses on developing new methods for leveraging customer data to make better product design and advertising decisions. She also enjoys making quantitative methods accessible to a broad audience and has developed a Wharton course in “Experiments for Business Decision Making,” as well as a tutorial in discrete choice modeling for practitioners. In addition to her Ph.D., she holds an MS in industrial engineering from Lehigh University and a BA in mathematics from University of Pennsylvania.