Leonard M. Lodish

Leonard M. Lodish

Samuel R. Harrell Professor of Marketing, Wharton School
Vice Dean, Program for Social Impact, and Leader
Co-Founder, Wharton Global Consulting Practicum (GCP)
Leonard M. Lodish is the Samuel R. Harrell Professor of Marketing at the Wharton School, Vice Dean for the Program for Social Impact, and Leader and Co-Founder of the Wharton Global Consulting Practicum (GCP). Professor Lodish was the initial Vice Dean for Wharton’s San Francisco campus from 2001-2009 and currently serves as Senior Advisor. In 1995, he developed and continues to teach the Entrepreneurial Marketing MBA Course and wrote Entrepreneurial Marketing: Lessons from Wharton’s Pioneering MBA Course, with Howard L. Morgan and Amy Kallianpur. In 2007, he co-wrote Marketing that Works: How Entrepreneurial Marketing can Add Sustainable Value to Any Sized Company, with Howard Morgan and Shellye Archambeau. He has published over 50 articles, and is active as an editor in leading marketing and management science journals. Professor Lodish’s primary research and consulting areas are in entrepreneurial marketing, strategic and tactical marketing resource planning, marketing decision support systems and applications in firm/marketing strategy, sales force, advertising and promotion planning. Professor Lodish has developed models and decision support systems that have been syndicated to worldwide use. As a part time entrepreneur, he co-founded Management Decision Systems, Inc. in 1967, which merged with Information Resources, Inc. in 1985 to become a premier international decision support and marketing data supplier. He is a director or advisory board member of a number of private companies, and has consulted with many major firms worldwide. In 1996, Professor Lodish and his wife, Susan, pedaled their tandem bicycle across the U.S. Since then, they have done long-distance bicycle rides each year, which have raised over $1 million for the ALS Association. He is a licensed sailplane pilot and ardent bicycle commuter. He holds a Ph.D. from MIT and a B.A. from Kenyon College.
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