Peter Cohan

Peter Cohan WG85

President, Peter S. Cohan & Associates
Peter S. Cohan is president of Peter S. Cohan & Associates (http://petercohan.com), a management consulting and venture capital firm he founded in 1994. By conducting over 150 consulting projects, he has helped governments and businesses identify, evaluate and profit from growth opportunities that spring from new technologies. Three of his portfolio companies were sold for a total of $2 billion. He teaches business strategy to undergraduate and graduate students at Babson College―BusinessWeek ranked its undergraduate strategy department #2 in the U.S. He is the author of 11 books. His most recent is Hungry Start-up Strategy: Creating New Ventures With Limited Resources and Unlimited Vision (Berrett-Koehler, 2012). His 10th book, co-authored with Frank Lavinb WG96 is Export Now: Five Keys to Entering New Markets (Wiley, September 2011). His ninth book, co-authored with Srini Rangan, is Capital Rising: How Capital Flows Are Changing Business Systems All Over the World. Choice called it "important, well-researched, socially-responsible, and groundbreaking." AchieveMax ranked his eighth book, You Can't Order Change: Lessons From Jim McNerney's Turnaround at Boeing, the #1 business book of 2009. He has appeared on ABC’s Good Morning America, CBS’s Evening News and Early Show, CNBC, CNN, and PBS’s Nightly Business Report as well as on NPR’s MarketPlace. And he’s been quoted in the New York Times, The Wall Street Journal, Time, BusinessWeek, and Fortune. He writes Forbes’ Startup Economy blog.
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