Rick Wise

Rick Wise C86 WG92

CEO, Lippincott
Rick Wise delivers more than 20 years’ experience in consulting along with extensive specialization in brand activation, brand strategy development, brand portfolio management, customer experience design and retail strategy innovation. He has worked across a wide range of sectors such as financial services, industrial, B2B, global emerging markets, communications, retail consumer brands and technology. Rick speaks frequently on the topic of brands and customer-centered marketing strategy and has written for such publications as Harvard Business Review, The Wall Street Journal, The Financial Times and MIT Sloan Management Review. He is the co-author of the book How to Grow When Markets Don’t (Warner Business Books, 2003).
  • Marketing Innovation Is About Experience

    CMOs can do well by following four guiding principles adopted by brands like Uber, Airbnb, Nike and Virgin, writes Lippincott CEO Risk Wise.

  • Taking Your Brand to the Next Level

    More emphasis on the corporate brand provides marketers an opportunity to re-evaluate their company’s connections with employees and customers.

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