Kenneth L. Shropshire

Kenneth L. Shropshire

David W. Hauck Professor; Professor of Legal Studies and Business Ethics; Director, Wharton Sports Business Initiative
Kenneth L. Shropshire is the David W. Hauck Professor at the Wharton School of the University of Pennsylvania and the Faculty Director of its Wharton Sports Business Initiative. He served as Chairman of the School’s Legal Studies and Business Ethics department from 2000-2005. Shropshire joined the Wharton faculty in 1986 and specializes in sports business and law, sports and social impact, and negotiations. The most recent of his eight books are "Negotiate Like the Pros: A Top Sports Negotiator’s Lessons for Making Deals, Building Relationships and Getting What You Want" and "Being Sugar Ray: The Life of America’s Greatest Boxer and First Celebrity Athlete." His works include the foundational books, "In Black and White: Race and Sports in America," "The Business of Sports" and "The Business of Sports Agents". His consulting roles have included a wide variety of projects including work for the NCAA, National Football League, and the United States Olympic Committee. In 2000 the mayor of Philadelphia appointed Shropshire to chair Philadelphia’s stadium site selection committee and later, projects focused on future Philadelphia bids for the Olympic Games. He has also served for the past six years as the Academic Director of Wharton’s Business Management and Entrepreneurship Program for NFL players focusing on their transition away from the game. He is currently an arbitrator for the NFLPA and USATF. Shropshire was born in Los Angeles and attended Dorsey High School where he was an all-city offensive lineman. While growing up in the Crenshaw area he played sports with and against the likes of future all pros Wendell Tyler, Butch Johnson, Wesley Walker, Marques Johnson and Rickey Bell. He is proud to have been inducted into the Dorsey High School Hall of Fame the same year as Shalamar’s Jody Watley. While earning an undergraduate degree in economics from Stanford University he was teammates with Tony Hill, James Lofton. He received his law degree from Columbia University, joined the firm of Manatt, Phelps, Rothenberg and Tunney in Los Angeles and later served as an executive with the Los Angeles Olympic Organizing Committee led by Peter Ueberroth. There he was the staff person in charge of the boxing competition that included future world champion Evander Holyfield. While in private practice he was the lawyer for a wide range of clients including the Comedy Act Theatre, the legendary black comedy club in the Crenshaw District of Los Angeles that spawned greats like D.L. Hughley and the late Robin Harris. He was counsel to The Baseball Network, formed by legendary baseball players Willie Stargell, Frank Robinson and others to confront the racism that was finally surfaced following the comments by Al Campanis that blacks lacked the “necessities” to manage in baseball. His current research focuses on sport and social impact. He is particularly interested in how sport has been used to impact social conditions in the United States and around the globe. This research has taken him frequently to South Africa, where he focuses on the Royal Bafokeng Nation as well as Brazil and Jamaica. He is a founder and member of the Board of Directors of the Valley Green Bank in Philadelphia. He also serves on the Board of Trustees of the Florida Coastal School of Law (a for profit law school), the Board of Directors of NutraCea (NTRZ.OB), as a trustee of the Women’s Sports Foundation, and the Board of Directors of Peace Players International. He is also a former president of the Sports Lawyers Association, the largest such organization in the world. Shropshire has provided commentary for a number of media outlets including Nightline, CNN, the New York Times, USA Today, The Wall Street Journal, National Public Radio and Sports Illustrated.
  • The Relevant Scorecard

    An analytical new report from Penn illuminates racial inequalities in major college basketball and football programs.

  • Not Just Any Weekend at the Olympics

    First impressions after a return from London, about facility construction, security and organization, NBC and spoiler alerts, and branding.

  • Will Marketers Ambush the London Games?

    The London Games and its sponsors are trying to protect themselves from ambush marketing—is that even possible?

  • The Decade of Sport in Brazil

    Later this month I head to São Paulo to give a talk at a conference to 200 Brazilian business people about how to elevate their brands in Brazil’s...

  • The Coming Perfect Storm

    The start of the NFL season also signals the start of a run of collective bargaining agreement negotiations in the other major sports organizations....

Wharton Magazine - Background

Type to Search

See all results