Wendy Moe

Wendy Moe W92 G99 GRW00

Professor of Marketing , Director of MS in Marketing Analytic, R. H. Smith School of Business at the University of Maryland
Wendy Moe is a recognized expert in online and social media marketing with a focus on analytics and intelligence. Professor Moe is a highly published academic with her research appearing in numerous business journals. She is also the author of Social Media Intelligence (Cambridge: 2014). Professor Moe has been recognized by the American Marketing Association and the Marketing Science Institute as a leading scholar in her field with the Howard Award, the Young Scholar Award, the Erin Anderson Award and the Buzzell Award. She serves on the advisory board of the Wharton Customer Analytics Initiative, as well as on the editorial boards of Journal of Marketing, Journal of Marketing Research and Journal of Interactive Marketing. Professor Moe consults for numerous corporations and government agencies, helping them develop and implement state-of-the-art statistical models in the area of Web analytics, social media intelligence and forecasting. Her research in Web analytics was the foundation for NetConversions Inc., an early innovator in the area of online data collection and analysis. She was part of the founding team that brought the company from startup to acquisition in 2004. Professor Moe has been on the faculty at the University of Maryland since 2004. Prior to that, she was on the faculty at the University of Texas at Austin. She holds a Ph.D., M.A. and B.S. from the Wharton School, as well as an MBA from Georgetown University.
  • Decoding Social Media Data

    Social media metrics often don’t align with a brand manager’s offline intelligence. Why? And how can businesses best analyze the data? Prof....

  • Coping With Metrics Overload

    How can companies leverage all of the data and metrics generated from their technologies for marketing and operations, if they're not Disney.

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