The Mack Institute hosted its first Innovation Clinic of many to empower thinkers and doers across Penn’s campus.
The federal government may soon legalize marijuana. If it does, your window of opportunity to profit from the pot industry could close, writes Bruce Blechman.
Businesses need to make the case that consumers have something to gain by sharing personal data and "friending" them, argues Emory Professor David Schweidel.
Brand awareness is no longer enough to drive marketing performance. Brands must possess meaning and intrigue and offer an experience, writes Jeff Fromm.