Happy 2013, MBAs!
- by Esther Sun Jang
First of all, congrats to all of those who have been accepted to Wharton thus far (including my dear friend A.K.).
Winter break is over and spring semester started this week. I can’t believe I am 25 percent done with b-school! If you think college went by quickly, just wait until you get to b-school.
Tons of students went on amazing treks over winter break: Peru, Taiwan, Tahiti.
I spent most of my winter break at home in NYC and opted to take an intensive marketing seminar during the last week of winter break. The class consisted of about 70 students and was based on the SABRE marketing simulation.
To be honest, I was dreading having to take a class during my last week of winter break, but it was actually a lot of fun. David Reibstein, the William Stewart Woodside Professor, taught the course, and he was really engaging. He also happens to be the chairman of the board of the American Marketing Association. (Baller.)
We were broken out into teams of five or six and competed in six rounds to earn the highest market share in two different industries. I was on Team Orange, and we launched products such as Navel, Mandarin, Kumquat and Blood. The next few products that we planned to launch were Fanta and Sunny-D. The Yellow Team launched a product called Fever … ha!
I got to know a bunch of students that weren’t in my cohort. My groupmates and I went to Rosie’s every night for beers and storytelling. Overall, it was pretty awesome to be at Wharton in a group of only 70 students outside of my own cohort.
What lies ahead for the glorious Class of 2014? I have Dedicated Interview Period (DIP) week and a semester of four-day weekends because I got marketing done over winter break. Muahahaha!
Editor’s note: This post first appeared on the Wharton MBA Program’s Student Diarist blog on Jan. 6, 2013.