Multichannel Retailing 2.0
March 20th, 2012 by Denise Dahlhoff
Industry trends point toward more integration between online and offline business, yet retailers are still attuned to differences and challenges in each retail channel.
The Skinny on ‘Fattening up’ Customers
March 15th, 2012 by Peter S Fader
Customer centricity should help shape customer development but shouldn’t make you lose sight of acquisition and retention.
Steve Jobs Passing Dims Demise of Another Innovator
October 18th, 2011 by Bob Natiello
A.C. Nielsen Jr.
The recent death of tech icon Steve Jobs overshadowed the same-week death of another innovative …
Knowledge at Wharton
April 1st, 2008 by Wharton Magazine
Americans spend an average of 14 hours a week online and 14 hours watching TV. But marketers spend …
Knowledge at Wharton
January 1st, 2005 by Wharton Magazine
What’s the Buzz About Buzz Marketing?