Wharton Magazine

Customer centricity should help shape customer development but shouldn’t make you lose sight of acquisition and retention.

One of the biggest complaints I hear about customer-centric strategy is that it’s too complicated. Sure, companies acknowledge …

Hot off the press from the all-digital publishing initiative from the Wharton School, these new business books are available both in eBook and paperback formats.

When It Comes to Super-Successful Products, Design Matters–But Only When Paired With Sound Strategy.

The most popular recent titles from Wharton School Publishing

Planning For Retirement in Uncertain Times: How to Take Control of Your Golden Years

One new title explores how to channel the economic potential of Africa, while a revised classic from Jon M. Huntsman describes how to lead with integrity during tough times.

New titles on moving with speed and keeping the momentum going.

Will Your Next Mistake Be Fatal?

Finding Fertile Ground

Seeking Fortune at the Bottom of the Pyramid

Professor Jerry Wind, Wharton School Publishing’s co-editor, answers questions about the School’s Next Big Thing

Wharton alumni weigh in on the future of business in Asia.