Fall 2004

Fall 2004

Cover Story

  • In Good Hands

    Opportunities for alumni/student interaction at Wharton show that mentors can make all the difference.

Featured Stories

  • Credentialism vs. Substance

    A speech delivered by Dean Patrick Harker at the 2004 MBA Convocation describes the foundation of a great business education: service, trust, morality—and a lot of hard work.

  • Performance Pays

    Wharton Marketing Professor David Bell has seen his research take shape as practice—and strengthen the retail industry.


  • Knowledge@Wharton

    Teaching Kids about Money: Why It’s Not Just Fun and Games

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