2004-fall

Fall 2004

In this Issue:
In Good Hands
Credentialism vs. Substance
Performance Pays

COVER STORY
good hands 1

In Good Hands

Opportunities for alumni/student interaction at Wharton show that mentors can make all the difference.

FEATURED STORY
harker speech

Credentialism vs. Substance

A speech delivered by Dean Patrick Harker at the 2004 MBA Convocation describes the foundation of a great business education: service, trust, morality—and a lot of hard work.

FEATURED STORY
david bell

Performance Pays

Wharton Marketing Professor David Bell has seen his research take shape as practice—and strengthen the retail industry.