2010-fall

Fall 2010

GOING GREEN. GOING TO SPACE.
Elon Musk, W’97, C’97, has already conquered the Internet. Now he wants to revolutionize the auto industry–and space travel, too.

HOLLYWOOD SEQUEL

RETAIL, REMADE

A ‘FALSE CHOICE’

COVER STORY
whartonmag-fall2010-cover

He Won’t Back Down

As a college student, Elon Musk pledged that he would make an impact on the Internet, on the environment and in space. Fifteen years later, he remains as committed as ever to those same goals.

FEATURED STORY
Changed-Forever-Fall-2010

Changed Forever?

The retail sector has been changed dramatically by the economic downturn. But are those changes permanent? Experts and industry insiders say they aren’t yet sure.

FEATURED STORY
Doing-Both-Fall-2010

Doing Both

A Cisco Executive Explains Why It Makes Sense to Avoid ‘Either-Or’ Scenarios–Both in Life, and in Business.

FEATURED STORY
Tinseltown-in-Transition-Fall-2010

Tinseltown in Transition

The rise of foreign markets and popularity of 3D are offering Hollywood much-needed signs of hope. But insiders admit the good old days of filmmaking are very likely gone forever.

From the Vault

During his time as a Penn student, Michail M. Dorizas established himself as one of the finest athletes …

Final Exam

Think you could still ace your way through Wharton? Well, here’s your chance to prove it.

Popular Science

The Academy of Natural Sciences in Philadelphia has a big anniversary coming up, ambitious plans for the future and a new president, George Gephart, WG’79, leading the way.

The Inbox

The Power of the Network, Indeed

I was enjoying some downtime, reading your Spring 2010 issue on the airplane …

News Briefs

Ulrich Named Vice Dean for Innovation

Karl T. Ulrich, the CIBC Professor of Entrepreneurship and e-Commerce, was named …

Editor’s Letter

Late this summer, I had the opportunity to sit down for a long conversation with J.J. Cutler, C’93, …

Welcome to Wharton

Photo by Mike Bertoline

Wharton’s newest class of MBAs was welcomed to campus by Wharton Dean Thomas S. Robertson …