Hot off the press from the all-digital publishing initiative from the Wharton School, these new business books are available both in eBook and paperback formats.
Wharton Executive Education Customer Centricity Essentials: What It Is, What It Isn’t, and Why It Matters
BY PETER FADER
Despite what the tired, old adage says, the customer is not always right. Not all customers deserve your best efforts. In the world of customer centricity, there are good customers—and then there is pretty much everybody else.
Upending some of our most fundamental beliefs, renowned behavioral data expert and Wharton Professor Peter Fader, co-director of the Wharton Customer analytics initiative and Frances and Pei-Yuan Chia Professor of Marketing, helps businesses radically rethink how they relate to customers. He provides a roadmap for revamping your organization, performance metrics and product development to make sure you meet the needs of your most valuable customers.
Wharton Executive Education Finance & Accounting Essentials
BY RICHARD A. LAMBERT
A solid understanding of finance and accounting is critical in every aspect of business. To gauge business performance, make investment decisions or devise effective strategies, managers must be able to access and use the information contained in financial statements and work with the concepts that underlie them. Financial literacy is an absolute requirement for the successful manager.
In direct and simple terms, Richard A. Lambert, Miller-Sherrerd Professor of accounting at the Wharton School, demystifies financial statements and concepts and shows you how you can apply this information to make better business decisions for long-term profit.
Brilliant Mistakes: Finding Success on the Far Side of Failure
BY PAUL J. H. SCHOEMAKER
If you have ever flown in an airplane, used electricity from a nuclear power plant or taken an antibiotic, you have benefited from a brilliant mistake. Each of these life-changing innovations was the result of many missteps and an occasional brilliant insight that turned a mistake into a surprising portal of discovery.
There are countless books that tell you how to avoid mistakes. Now, Paul Schoemaker, WG’74, GR’77, founder and executive chairman of Decision Strategies international and research director of Wharton’s Mack Center for technological innovation, shares critical insights on the surprising benefits of making well-chosen mistakes. Based on solid research and insights from more than 100 organizations, he provides a roadmap for using mistakes to accelerate learning for your organization and yourself.