The Bookshelf

Just a few of the newer books on the market written by Wharton alumni.

Born in Rio

BY CÁSSIA MARTINS, WG’10

In her first novel, Martins depicts a hardworking New York banker who unexpectedly returns to her roots in Rio de Janeiro, Brazil. While in the Cidade Maravilhosa, the protagonist’s life is further changed by the discovery of her unknown past. Grounding her work in reality, Martins is a native Brazilian who also decided to return home, where she currently tries to converge her interests in business and art.

————–

Cemetery John: The Undiscovered Mastermind of the Lindbergh Kidnapping 

BY ROBERT ZORN, WG’81

The author’s father, economist Eugene C. Zorn Jr., apparently lived nearby the “undiscovered mastermind” of the “Crime of the Century,” who by day was a deli clerk in the Bronx. Driven to substantiate his father’s suspicion, Zorn delved into historical documents, forensic evidence and interviews to link the Lindbergh kidnapping to multiple men, in addition to the one who was executed for the crime.

————–

The Entrepreneurial Instinct: How Everyone Has the Innate Ability to Start a Successful Small Business

BY MONICA MEHTA, W’97

It is not a magical, elusive quality that makes good entrepreneurs, but something we all have: instinct. An expert on small business and financing, a managing principal at Seventh Capital and a columnist for Bloomberg Businessweek, Mehta argues that the use of instincts enables entrepreneurs to see more opportunities and take more positive risks. She includes stories of successful entrepreneurs and other anecdotes from the field to illustrate the process to achieving business success.

Wharton Magazine - Background

Type to Search

See all results