Fabian Castro W01

 

 

 

38; senior vice president of multicultural marketing at Universal Pictures, where he has helped films like the Despicable Me franchise and Get Out achieve multicultural success

Proudest professional accomplishment? The campaign for the seventh Fast & Furious film. We had a number of obstacles to overcome on that film, and we developed a campaign that transcended movie marketing and turned into a movement, bringing in a substantial audience (75 percent of which was multicultural) and leading to the biggest opening weekend of the franchise.

Role model? My wife, Kathryn. She is one of those people who can sell ice cream to an Eskimo, and do it with an incredible combination of likability, business acumen, and genuine care. She is a constant reminder to me that you don’t have to be cutthroat to succeed in business and in life.

 

 

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