Knowledge@Wharton Reaches the Middle East

By Crystal Lu, W’13

Knowledge@Wharton, Wharton’s ever-popular online business journal, continued its expansion by launching an Arabic edition in early March. The new site offers news, analysis and insights about Middle East business, as well as podcasts and video.

“We expect the Arabic version to be a source of global insight for people in the Middle East and a source of knowledge about the region for the K@W audience,” said Mukul Pandya, Executive Director and Editor-in-Chief of the Knowledge@Wharton network.

The launch follows the November 2009 opening of the Wharton Entrepreneurship and Family Business Research Centre @ the Centre of Excellence for Applied Research and Training (CERT) in Abu Dhabi.

Knowledge@Wharton has a global audience of 1.4 million subscribers via editions in the U. S., Europe, Latin America, China, India and the Middle East. Editions are now available in five languages. The network offers free access to analysis of current business trends, interviews with industry leaders and Wharton faculty, articles about cutting-edge business research, conference overviews, book reviews, and a database of over 1,500 articles and research abstracts.

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