Spring 2012

Spring 2012

Cover Story

  • Knowledge and Consequence

    Wharton turns the brand lens on itself and finds that “knowledge for action” sets the School apart.

Featured Stories

  • Brick by Brick, King by King

    How to build a successful, sustainable privately held enterprise, and why it will hold advantages over its publicly held counterparts.

  • Network Drivers

    Wharton alumni in the business of helping professionals network are enjoying more success than ever.

  • A Wharton Prescription for Health Care

    Against a backdrop of spiraling health care costs, Wharton’s alumni create and embrace innovative strategies to transform the industry.


  • From the Quad: Realizing the Power of Women at Wharton

    Female leaders at Wharton can not only have positive impact upon their peers at the School, but they have the invaluable opportunity to impact the lives of women in the community and around the globe.

  • Digital Content: The Half-Full Glass

    Digital distribution is a success, although proposed legislation in Congress might make you wonder if Internet downloading has been a giant disaster for businesses involved.

  • Greatly Missed

    We remember three valuable members of the Wharton faculty.

  • The Bookshelf

    Just a few of the newer books on the market written by Wharton alumni.

  • Final Exam

    If a jar full of quarters follows a normal distribution with mean 160 and standard deviation of 60, how many quarters are in the jar.

  • A Message from the Dean

    When Benjamin Franklin presented his vision for the institution that would become the University of Pennsylvania, he proposed that “true merit” in human endeavor should be viewed as “an Inclination join’d with an Ability to serve Mankind.” This quality, he argued, was instilled and expanded by education, “and should indeed be the great Aim and End of all Learning.” At Wharton today, we hold fast to Franklin’s values. The aim and end of all our learning here—whether in the classroom, in our research centers, or in our collaborations with government and industry—is to create knowledge with consequence for the world. Wharton’s comprehensive brand and identity initiative certainly revealed as much (see story on page 26). Rigorous research and self-analysis has unearthed a powerful, flexible theme of which we can all be proud. “Knowledge For Action” draws upon the great qualities that have always been in evidence at Wharton—rigorous research, dynamic thinking and thoughtful leadership—and catalyzes them for a powerful amplification of  our brand. Innovation, global presence and social impact still form the foundation of all that we do at Wharton, but now with this brand communications platform, we have some exciting new ways to tell our distinguished and ongoing story.   Thomas S. Robertson Dean and Reliance Professor of Management and Private Enterprise

  • Minding the Gap in Business Education

    Wharton Professor Keith Weigelt decided to do something about a gap that he sees in American education—the absence of a business curriculum for high schools.

  • Feeding the Cycle of Business Education

    How a continuous interaction among alumni, faculty and the Wharton Innovation group empowers Lifelong Learning to produce the most meaningful and timely educational programming.

  • Dining With Alumni Du Jour

    Wharton MBA students gain perspective on future career paths through the Wharton Power Dinner Series.

  • Defining Business

    Knowledge@Wharton High School launches a way to help young students decipher business jargon in a fun and engaging way.

  • Bound to Survive

    A Wharton-inspired charity is preparing to summit new heights.

  • One Size Debt Does Not Fit All

    Guess commentary by Ege Cansen, WG’66, a leading business columnist in Turkey who also writes for the newspaper Hurriyet.

  • In Support of the Expat Experience

    According to Mike Wittman, vice president of supply chain at Mars Chocolates, business leaders can gain soft skills needed by living and working abroad.

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