Simply put, the Wharton Customer Analytics Initiative studies people doing things over time. These stats show the depth and scope of WCAI’s research.
People in the WCAI network, including 3,529 academic researchers, 5,986 industry practitioners, and 1,749 Wharton/Penn alumni
Corporate partners, including Hertz, GM, Electronic Arts, and American Red Cross
Published and working papers
Gigabytes of data awarded by companies to WCAI for use in research
Countries represented in WCAI data sets
Students participating in technical workshops since 2014
Research opportunities currently available for proposal submissions, from a Fortune 500 retailer in search of purchase patterns to a video game company looking to improve matching of its online players
Individual customer transactions in WCAI databases
Median salary offer for Wharton MBAs pursuing analytics jobs
Registrants for the annual WCAI Analytics Conference since it launched in 2014. This year’s event is May 10–11 in Philadelphia.
Companies that have recruited Wharton students at the WCAI Analytics Career Expo
Research projects completed or under way since 2010
MBAs involved with the Wharton Data and Analytics Club (WDAC)
Published as “Numbers, Crunched” in the Spring/Summer 2017 issue of Wharton Magazine.