Four reasons you should read the Wharton Executive Essentials series from Wharton Digital Press.
The books in the Wharton Executive Essentials series from Wharton Digital Press are available both as ebooks and as paperback editions sold through online retailers. Each offers a quick read and penetrating, comprehensive summaries of the knowledge needed to lead and excel in today’s competitive business environment.
In much the same vein, we give you a quick-reading summary of why the series is worth your attention. The books are:
Inspired by Wharton’s Executive Education program
Authored by internationally known Wharton professors George S. Day, Peter Fader, Barbara E. Kahn and Richard A. Lambert.
Filled with real-life business examples and actionable advice
Available in mobile and paperback formats
Here are additional details on the books in the Wharton Executive Essentials series:
Innovation Prowess: A framework for achieving superior rates of organic growth
Achieving superior growth through innovation is a top strategic priority for all companies. Yet most management teams struggle to reach their firm’s ambitious targets and suffer slow growth. What distinguishes these laggards from growth leaders like IBM, Nike, LEGO , American Express, Amazon and Samsung? George S. Day, the Geoffrey T. Boisi Professor and codirector of the Mack Institute for Innovation Management, reveals how growth leaders use their innovation prowess to accelerate development. In this essential guide, Day shows how to build this prowess by combining discipline in growth-seeking activities with an organizational ability to innovate.
Global Brand Power: The branding bible for today’s globalized world
Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and across countries and diverse cultures. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to a company’s bottom line. Global Brand Power by Barbara E. Kahn, the Patty and Jay H. Baker Professor of Marketing and director of the Jay H. Baker Retailing Center, is filled with stories that reveal the latest in what leading companies are doing today to leverage their brands.
Financial Literacy: The language of business
To understand how your business is performing and how to evaluate and devise new strategies to boost future performance, you need information. Financial statements are a critical source. In direct and simple terms, Richard A. Lambert, Wharton’s Miller-Sherrerd Professor of Accounting, demystifies financial statements and concepts and shows the reader how to apply this information to make better business decisions for long-term profit. Learn from the likes of Pepsi, Krispy Kreme and General Motors, and apply financial know-how to develop a coherent business strategy.
Customer Centricity: Not all customers are created equal
Despite what the tired adage says, the customer is not always right. Not all customers deserve your best efforts. In the world of customer centricity, there are good customers…and then there is pretty much everybody else. Renowned behavioral data expert Peter Fader, the Frances and Pei-Yuan Chia Professor of Marketing and co-director of the Wharton Customer Analytics Initiative, provides insights to help organizations revamp their performance metrics, product development and customer relationship management to make sure they focus directly on the needs of their most valuable customers and increase profits for the long term.