From Prototype to Kickstarter in One Semester

Wharton students learned the art of product design in OPIM 415—from conceptualization with 3-D modeling tools, to proof-of-concept prototyping, to product pitching and funding through Kickstarter campaigns. Taught in the spring 2015 semester by Karl Ulrich, CIBC Endowed Professor and vice dean of entrepreneurship and innovation, and David Robertson, Wharton practice professor, the course culminated in a “Design Fair,” where students displayed their finished products and pitched them with barker showmanship and creative poster boards (as in the photos below; photo credit: Konchee Chang).
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