Watch List: Social Media

The Watch List identifies products, services and companies emanating from the Wharton community that are worthy of your attention. In this case: community members worth watching on social media.

 

@ELONMUSKImage-for-Musk

When the innovator of the 21st century tweets, about 2.1 million people listen. They watch, too, when he posts videos of his SpaceX rocket launches.

 

 

 

GEOFFREY GARRETTDeanG

Track where in the world is the dean of the Wharton School through Twitter. Peruse his thought leadership on LinkedIn.

 

 

 

SNAPCHATsnapchat-wharton_tee_blue[7]

Students and young alums use the visual mobile messaging platform. A lot. Wharton now does too.

 

 

 

ADAM GRANTAdamGrantWIDE

The Wharton professor and Give and Take author is “arguing as if I’m right, listening as if I’m wrong,” across digital platforms and publications.

 

 

 

SEQUOIA CAPITAL CHAIRMANMORITZ_Mike

Michael J. Moritz WG78 averages a post a month on LinkedIn, with such titles as “China Triumphs as Silicon Valley Primps” and “A Handbook for Mastering Negotiating Skills.”

 

 

 

THE GHOSTWRITER130624_bruce_kasanoff_0

A shout-out to professional ghostwriter and speaker Bruce Kasanoff WG85, who has a near once-a-day LinkedIn posting habit with topics like “Focus on Your Eulogy, Not Your Resume” and “Never Tell People What You Do.”

 

 

 

@WHARTON_WOMENwwib_logo_color

This Twitter handle is worth following alone for its lists of alumnae and “Wharton voices” on the social media site.

 

 

 

@ESTEELAUDERee146_hero_image

The Lauder family is known for its philanthropy and global makeup empire—and now a very active brand on Instagram, Facebook, YouTube, Pinterest and Twitter.

 

 

 

Whom did we miss? Let us know the old-fashioned way by email at magazine@wharton.upenn.edu or mention us with your 2 cents on Twitter: @WhartonMagazine.

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