Winter 2008

Winter 2008

Cover Story

  • Tree

    Betting on the Future

    Not long ago, the idea that hedge funds were “generally run for rich people in Geneva, Switzerland, by rich people in Greenwich, Connecticut” captured the industry neatly. The funds attracted little attention, and the relatively few managers operated under the radar. Investors were wealthy individuals and families, themselves eager for privacy.

Featured Stories

  • Providing Answers

    Wharton’s Joel Waldfogel’s Views on New Economic Research — and Why Free Markets Aren’t Always Best


  • Wharton Now

    New Alumni Affairs Director Named Jillian McGowan is Wharton’s new Director of Alumni Affairs and Annual Giving. McGowan joins the School from Trinity College, Dublin, where she served as the institution’s first Director of Alumni beginning in 1999. At Trinity, she successfully planned, implemented, and managed its first alumni relations program including the university’s first alumni annual giving effort. “A priority for me will be to partner with alumni to develop even stronger links between the School and our graduates,” McGowan said. “Alumni can benefit in many ways from continued interaction with Wharton and indeed with each other. I look forward to developing a strategy to establish a strong, mutually beneficial relationship between the School, our alumni and our student population. I welcome input in that process.” Before joining Trinity College, McGowan held a number of marketing positions within the Hong Kong & Shanghai Banking Corporation (HSBC) and its subsidiaries in the UK. She holds a BA degree in European Studies from the University of Limerick and an MBA from Trinity College. Wharton Undergrad Named Rhoades Scholar Wharton senior Joyce Meng, W’08 was among 32 American students to receive the Rhodes Scholarship last fall. Meng, a Joseph Wharton Benjamin Franklin scholar as well as a Wharton Research Scholar,said she is excited to study at Oxford University, where she plans to earn two master’s degrees in economics. Meng, who is captain of the debate team, plays ice hockey and is involved in several Wharton clubs, is the only Penn student to earn a Rhodes Scholarship this year. After her freshman and sophomore years, the Huntsman Program in International Studies and Business student worked at international finance firms in Taiwan and Hong Kong, respectively. Last summer, after interning for Goldman Sachs, Meng worked for FINCA International, a microfinance firm. Along with four […]

  • Knowledge at Wharton

    In Global Entrepreneurship, One Small Initiative Can Make One Huge Difference

  • Wharton Leader, Sharon Fordham, WG’77

    By Kelly J. Andrews These are the best of times for Sharon Fordham. When Wharton Alumni Magazine spoke to Fordham in October, 2007, she was basking in the glow of the critical and audience success of a “Tale of Two Cities,” a major new musical she helped produce in Sarasota, FL, and hopes to bring to New York’s Great White Way this coming season. She was even more optimistic about her “day job” – launching a new online community cofounded by her venture fund, The Fordham Group. Fordham’s optimism is backed up by a long line of successes online and off. She was the driving force behind the launch of the mini snack category with many blockbuster products from Nabisco, including SnackWell’s, Teddy Grahams, and Ritz Bits, she resuscitated the LifeSavers Candy Company, directed global e-business strategy for Nabisco, and oversaw into a profitable online community in the early 2000s when other e-commerce ventures were crumbling. “I follow the opportunities,” she said. “I don’t really worry about if I have the skill sets or knowledge because at the end of the day, business is business and skills are skills. Marketing and sales are fundamentally the same even when the delivery may be different. Good business people will find their way in the environment.” Fordham made her name as senior marketing leader for Nabisco, first during the 1980s when she launched a successful soft-cookie line amid a fierce competition with Procter and Gamble and Frito-Lay, known as the “Cookie Wars.” After moving on to launch groundbreaking products including Teddy Grahams and Snackwell’s, she parlayed her marketing knowledge into e-commerce first as the president of LifeSavers during the phenomenal launch of In 1994, she took on the task of reinvigorating the ailing LifeSavers subsidiary, where profits and sales volume had […]

  • Leadership Spotlight, Judith L. Bollinger, WG’81

    By Kelly J. Andrews Judith Bollinger (née Comeau) has enjoyed plenty of successes in her long career as an equity analyst and current chairman for ABG Sundal Collier. But first she landed a dream job with CBS News as a brand new college graduate. The only problem: It wasn’t her dream. “It was very glamorous because I was in production working with the stars, and I really didn’t like it,” says Bollinger, who grew up in Oreland, PA, outside Philadelphia and earned her bachelor’s degree in English from Kalamazoo College. “I felt that the news was all about filling up the half-hour as opposed to providing any intellectual or insightful analysis.” One of her coworkers on the business side told her she wasn’t suited for production, and she should go to Wharton for business school. “I got in, fortunately,” she laughs. Once she was admitted to Wharton, she didn’t make the mistake again of being swayed by glamour or trends. “I graduated with my MBA in 1981 before the bull market,” she says of her career path. “The idea of becoming a security analyst in the equity market wasn’t something anyone was interested in. The equity markets were very lackluster and in poor condition. I interviewed with all the consulting companies, but I felt a longing to get my hands dirty and dig very, very deep in one particular sector, which of course is what equity analysts do. Bollinger worked at Goldman Sachs for 13 years — first 11 years in the New York office, where she was ranked byInstitutional Investor Magazine as one of the top three analysts covering the aerospace and defense electronics sectors, then for two years in the London office, where she served as head of European and UK research. In 1999, Judith joined ABG Securities, […]

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