Winter 2010
DR. OZ: THE NEXT OPRAH?
IN DETROIT, A DOWNSIZED FUTURE
THE ADVERTISING WORLD TURNED UPSIDE DOWN
WIMI’S GOAL? A BETTER BUSINESS MODEL FOR THE WEB
The Doctor Is In. And Everywhere.
He went to Harvard. He went to Wharton and Penn’s School of Medicine (at the same time). Finally, he went to … Oprah U. The rigorous training paid off. Because today, Dr. Mehmet Oz, WG’86, M’86, might be America’s most popular M.D.
WIMI’s Mission? Quantifying ‘Downstream’ Behavior
Peter Fader and Eric Bradlow are answering the biggest questions about doing business on the web.
Is There a Future for Detroit?
The Glory Days may be gone for the Motor City. But there is hope for the American auto industry, Wharton experts say.
Advanced Seminar on Private Equity Brings Practitioners to the Classroom
N. Bulent Gultekin describes the new Advanced Seminar on Private Equity as a “a very applied course.”
Editor’s Letter
By Tim Hyland
The idea behind our new “Final Exam” back-page feature, which we debuted in the Fall 2009 …
The Inbox
Hot Chocolate-Worthy
I received this magazine recently, entitled Wharton Magazine. I t didn’t seem like my previous Wharton literature, …
From the Vault
By Tim Hyland
Simon Kuznets, HON’56, HON’76, immigrated to the United States from Russia in 1922. By 1926, he had …
From The Quad: With A Little Help From My Friends
After an all-nighter at Huntsman, the teammates never found the answer they needed. They only found lifelong friendships.
Final Exam
Think you could still ace your way through Wharton? Well, here’s your chance to prove it.
Wharton Folly
Twitter Power?
Illustration by Brian Ajhar
Concept by the Wharton Folly Committee (Joel Serebransky, WG’85, Matthew Sinacori, WG’03, Ram Rajagopal, …
Photo Spotlight: Winter Wallop
A massive winter storm hit Philadelphia just before the holidays–and left Penn’s campus blanketed in nearly two feet of snow. The 23.2-inch snowfall made the storm the second-largest in city history.
A Middle East Partnership for Excellence
Wharton in early November extended its global reach with the opening of the Wharton Entrepreneurship and Family Business …
From the Cohort: Learning to Listen
By Greg Emerson, WG’10
I’m what the folks in admissions like to call a “nontraditional applicant.”
High-school dropout. Compost farmer. …
Wharton Leader: David Nash, WG’86
By Tim Hyland
Not long after Dr. David Nash arrived at Thomas Jefferson University, news broke of a White …
Wharton Leader: Randall Weisenburger, WG’87
By Nancy Moffitt
Omnicom Group CFO Randall Weisenburger, WG’87, shows his commitment to Wharton, and the Wharton …
A Great Business Mind, for the Greater Good
By Lauren Anderson
Although he wasn’t first in his class at Wharton, real estate developer William L. Mack, W’61, …
Making a Difference, Every Day
Madelyn Adams, WG’89, is committed to making the most of every dollar donated to the East Lake Foundation. “Working hard is great,” she says. “But I really want results.”
Sea Change
The rise of technology, empowerment of consumers and explosion of social networking are conspiring to make the advertising world more complicated—and ad campaigns more clever—than ever before.
Behind the Scenes at the Follies
The Writers, Actors and Producers of the 2010 Wharton Follies Explain What It Takes to Put on the …
A Retail Rebound?
At the 2010 Wharton Retail Conference, industry experts offered their thoughts on the state of the retail sector—and shared insights into how they’ve kept their businesses thriving.
Available All the Time: Etiquette for the Social Networking Age
Published September 30, 2009 in Knowledge@Wharton
After a long day at the office, imagine logging onto Facebook to see …
