News Briefs

New Knowledge@Wharton Launched Knowledge@Wharton, the award-winning online research and business analysis journal of the Wharton School, added a new Israeli edition to its global network of websites, which already includes Spanish, Portuguese, Chinese, Indian and Arabic, along with the U.S.-based parent site. The site, which is free and published in English, will include articles that focus on Israeli innovation and entrepreneurship, among other topics. Israel Knowledge@Wharton is led by an advisory board co-chaired by professors of marketing Jerry Wind and David Reibstein. Founded in 1999, Knowledge@Wharton has long covered the emergence of the Middle East as a global economic force, including its 2010 launch of Arabic Knowledge@Wharton.

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App Arrives Wharton Magazine launched a mobile app to help alumni and other readers keep up-to-date on the latest news and insights from the Wharton community. The app is available for both the Android operating system and iPhones.

 

Big Real Estate Win Against the Big Red In November, members of the Wharton Undergraduate Real Estate Club won the annual Cornell International Real Estate Case Competition. Each team had 20 minutes to present a case analysis to a panel of judges, followed by a question-andanswer session during which the judges (all industry leaders) tested the teams’ assumptions. The 2012 Cornell competition was the first time that a University of Pennsylvania team had competed, and it was the first time that the host team had failed to win. The Wharton squad brought home $10,000 on top of the title.

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