Watch List: Books

The Watch List identifies products, services and companies emanating from the Wharton community that are worthy of your attention. In this case: books written by alumni.

 

 

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Every Woman Should Know Her Options

Laurie Itkin W90 has scored an Amazon best-seller by explaining stocks and options for the working woman.

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Moonshot!

John Sculley WG63, renowned former CEO of Pepsi and Apple, offers “game changing strategies to build billion-dollar businesses.”

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Stacking the Deck

David S. Pottruck C70 WG72 builds off his business leadership experience (e.g., as Charles Schwab CEO) to offer practical advice for driving change across an organization.

Million-Dollar

Trillion Dollar Economists

Economists aren’t just society’s forecasters. They are its innovators, writes Robert Litan W72, Brookings Institution senior fellow.

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Profiting From the Data Economy

Who among you will shape tomorrow’s big data economy? Goizueta’s David Schweidel C01 GRW04 GRW06 offers an answer.

 
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The Baby Chase

Get inside the issue of surrogate pregnancy with New York Times bestselling author Leslie Morgan Steiner WG92.

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Barefoot to Billionaire

Jon M. Huntsman Sr. W59 HON96, founder of Huntsman Corp. and past chairman of Wharton’s Board of Overseers, spent a lifetime writing this autobiography.

 
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Parenting With a Story

It’s not just a parenting book. Paul Smith WG93 offers 101 narratives about character development for adults too.

 
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The New Rules of Lead Generation

Experienced CMO David T. Scott WG98 provides a strategic update to tried-and-true, and new, marketing techniques.

 

 

Connect With Us: Know of a new product, service or company for the next Watch List? Tell us: magazine@wharton.upenn.edu.

 

 

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