Rodrigo Fernandez

Rodrigo Fernandez

WG04

40under40Age: 38

CFO & CMO for Mexico’s Sigma Alimentos, the $6.4 billion food company subsidiary of Alfa; Board Member of the petrochemical firm Alpek and chemical firm Viakem.

Why so successful?
“I was lucky to be born in a peaceful country, raised in a united family with parents who believed in me and gave me the best education they could, to be healthy and to have a wife who supports me in everything I do. For my part, I just give it all, every day, to get the most out of that luck.”

No. 1 role model?
“My grandmother. She used to say that one should have sight in the sky and feet on the ground. Not only was she brilliant, passionate, sensible to people and circumstances, but also she cared about her community and country.”

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