Tag Archives: Anil Paranjape


  • Selling is Believing

    A serial entrepreneur and engineer comes face to face with what it means to sell something and learns to appreciate just how hard it is.

  • The Sinister Side of Sachet Activism

    Activism in feel-good doses guarantees gratification, but undermines efforts at ensuring broader, more meaningful and incisive change.

  • How My Wife Became a Samsonite Fanatic

    How one unseen but dedicated employee can redefine how your company brand is viewed.

  • Selling True Experiences

    An “experience,” always an intangible proposition, never comes with a warranty.

  • Blocking off Your Own Escape Route

    When there’s no Plan B, entrepreneurs must learn to live with Plan A, which for some is the only plan they have or will ever need.

  • ReBlog: Pricing Mango Madness

    Why do people pay for fast food what they won’t pay for healthy “delicacies,” and what does it say about consumer behavior?

  • Pricing Mango Madness

    Why do people pay for fast food what they won’t pay for healthy "delicacies," and what does it say about consumer behavior?

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