Tag Archives: Blackberry


  • Brand Identity Erosion and the BlackBerry

    BlackBerry is attempting a rebound, and it—and any organization in a similar predicament—ought to think deeply about the creation of their...

  • Professor Americus Reed II: In a Minute

    The Wharton School's Whitney M. Young Jr. Professor of Marketing and "Brand Identity Theorist" explains how companies, products and people need...

  • i-What? BBM Me!

    BlackBerry’s tagline should be “BBM Me.” While their devices have a genuine technical advantage, Blackberry fails to promote it in all...

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