Tag Archives: customer analytics


  • Marketing Tips for 21st Century Retailers

    Insights into the evolving world of modern retail from academics and industry leaders at the Baker Retailing Center's recent conference.

  • Applying Uber Analytics

    The source of success at Uber and Airbnb is their use of business analytics. What lessons can all business leaders learn from their examples?

  • 3 Policies for Big Data Privacy Problems

    What does big data mean for privacy? Companies leveraging data now have targets on their backs. Analytics expert Michael Housman explains how...

  • Understanding Your Customer: The Denver Example

    Learn from the experiences of one of the nation’s largest airports, which studied and segmented its customers to better brand itself in a crowded...

  • Don Draper Doesn’t Do Data, But He Should

    Four ways for marketing leaders to survive today’s new era of big data and financial impacts, from chief marketing officer David Scott.

Wharton Magazine - Background

Type to Search

See all results