Tag Archives: customer satisfaction


  • Faculty Opinion

    The Return of the Shrimp: or, Listening to Your Customers and Hearing Their Silence

  • High-Stakes Decision Making

    A Wharton Professor Looks at How Consumers Make Choices and Why That's Important to Marketers

  • Measuring Non-Financial Assets

    Managers today are taking a hard look at the value of intangibles like customer satisfaction, intellectual capital and employee loyalty. Soft...

Wharton Magazine - Background

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