Tag Archives: Kenneth L. Shropshire


  • The Relevant Scorecard

    An analytical new report from Penn illuminates racial inequalities in major college basketball and football programs.

  • Not Just Any Weekend at the Olympics

    First impressions after a return from London, about facility construction, security and organization, NBC and spoiler alerts, and branding.

  • Will Marketers Ambush the London Games?

    The London Games and its sponsors are trying to protect themselves from ambush marketing—is that even possible?

  • The Decade of Sport in Brazil

    Later this month I head to São Paulo to give a talk at a conference to 200 Brazilian business people about how to elevate their brands in Brazil’s...

  • The Coming Perfect Storm

    The start of the NFL season also signals the start of a run of collective bargaining agreement negotiations in the other major sports organizations....

  • Wharton Now

    School News

Wharton Magazine - Background

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