Tag Archives: Lisa Bolton

  • Wharton In The News

    Lisa Bolton, assistant professor of marketing, was quoted in a June 6 BusinessWeek article about the marketing of weight management drugs. Her...

  • Knowledge at Wharton

    What's the Buzz About Buzz Marketing?

  • You Are What You Buy

    Wharton's Lisa Bolton investigates the connections between identity, judgment, and consumer behavior.

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