Tag Archives: pricing and costs
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How Restaurants Bite Into Price Research
Panic pricing and infrequent reviewed are not ingredients for strategic price research for restaurants. Read on for more nuanced guidance.
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Marketing & Value Lessons From Red Mango’s Dan Kim
At the National Restaurant Association Marketing Executives Group (MEG) conference, the keynote speech from Dan Kim, founder of Red Mango, was...
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Incremental Pricing Should Drive Profit
In terms of pricing at restaurants, the more the better. The restaurant brings in more dollar margin, and the guest gets a better deal. Thinking...
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When to Consider Price Decreases
I recently conducted a pricing review with a client concerned about the pinch of current economic pressures, as well as consumer behavior and...
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The Value of Price Meetings
It’s tempting to simply compile data, crunch numbers and make decisions at the corporate level about pricing, but it's also important to build...
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What’s New at…Wharton School Publishing
The time has come to challenge old ideas about price, two Wharton experts say.
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