Tag Archives: product design


  • Gearing Product Design for Late Adopters

    Product design success can be measured by three variables: beauty, functionality and accessibility. This management professor's money, however,...

  • Wharton School Publishing

    When It Comes to Super-Successful Products, Design Matters--But Only When Paired With Sound Strategy.

  • The Inside Story of Product Design

    If you have ever examine the inner workings of a camera or coffee maker, car or mountain bike, you and Professor Karl Ulrich will have a lot...

Wharton Magazine - Background

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