Professor Americus Reed II: In a Minute
- by Wharton Magazine
The Wharton School’s Whitney M. Young Jr. Professor of Marketing and “Brand Identity Theorist” explains how companies, products and people need to create a unique image—much like he does for himself.
For further elucidation: Read Prof. Reed’s Office Hours essay in the Spring 2014 Wharton Magazine, “From Pinnacle to Paper Weight: Brand Identity Erosion and Blackberry.”