Professor Americus Reed II: In a Minute

The Wharton School’s Whitney M. Young Jr. Professor of Marketing and “Brand Identity Theorist” explains how companies, products and people need to create a unique image—much like he does for himself.



For further elucidation: Read Prof. Reed’s Office Hours essay in the Spring 2014 Wharton Magazine, From Pinnacle to Paper Weight: Brand Identity Erosion and Blackberry.”


Wharton Magazine - Background

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