Tag Archives: advertising

  • Three Keys For Creating Meaningful Retail Content

    Brands such as REI, Sephora and Away have raised the bar for producing scroll-stopping content. Here's how.

  • Pepsi, Uber, and Misinformed Marketing

    Why incomplete commercial marketing research can lead companies to commit major faux pas.

  • A Pitch for an Ad Man

    From print to broadcast to digital to social media, Leo Levinson keeps reinventing himself, as has the media industry.

  • Reunion 2001!

    Alumni Profiles and Reunion Photos, including social scientist Matti Gershenfeld, Liberty Digital pioneer Charles Benson, Frito-Lay VP of consumer...

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