Tag Archives: Wendy Moe

  • Decoding Social Media Data

    Social media metrics often don’t align with a brand manager’s offline intelligence. Why? And how can businesses best analyze the data? Prof....

  • Coping With Metrics Overload

    How can companies leverage all of the data and metrics generated from their technologies for marketing and operations, if they're not Disney.

  • Watch List: Books

    Top reads written by alumni.

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